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Small Pharma Marketing Team Of The Year For Alexion Pharmaceuticals’ Orphan Drug Soliris: A Case Study

January 3, 2013

       Fascinating case study of the creation of a “profitable ultra-orphan brand” for Alexion Pharmaceuticals’ orphan drug Soliris. The case study is published online in the January 2013 issue of Medical Marketing & Media.

Copyright © 2012-2013, Orphan Druganaut Blog. All rights reserved.

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